Stanley Celebrates 50 Years Making PowerLock® Tape Measures!

50 Year Anniversary for the Iconic Stanley PowerLock Tape Measure

Stanley Powerlock 50 yearYou’d be hard pressed to find someone in construction that hasn’t owned a Stanley PowerLock Tape Measure! In fact, I’d say it’s one of the most iconic symbols of a tool that hasn’t changed much in the last 50 years. The folks at Stanley are very excited to announce the 50th anniversary of this great tool.

To help celebrate this amazing milestone and a way to thank some of our biggest supporters we’ll be giving away free Powerlock Tapes. Over the next month I’ll be selecting out top commenter’s from both and Commenter’s of both the actual sites and from our Facebook Pages, here and here.

Winners will be contacted via email or private message on FB. For more information on the 50th anniversary of the PowerLock Tape check out the press release below.

Stanley® Celebrates 50th Anniversary of Iconic PowerLock® Tape Rule

NEW BRITAIN, Conn. – March 8, 2013 – Stanley® Tools, a leading manufacturer of hand tools, is celebrating 50 years since the launch of the popular PowerLock® tape measure line. To commemorate this anniversary, Stanley® is releasing a limited edition series of five tape measures featuring unique designs dedicated to important highlights in the Powerlock® tape measure’s rich history. The tributes include: a replication of the original “Life Guard Yellow” Powerlock® design; a celebration of “Made in the USA” with global materials; a testament to its inclusion in the Apollo 11 lunar landing gear; an homage to the famous Powerlock® moniker “Badge of the Professional”; and a nod to Stanley®’s Legacy of Invention.

The classic D-shaped PowerLock® design was introduced in 1963 with the world’s first coilable spring and sliding lock, which continue to be the core of modern day designs. In the 50 years since it was launched, the PowerLock® tape measure is one of the best selling tapes in the world. “We are excited to celebrate our heritage of innovation and proud of the fact it continues to be manufactured with global materials in the original plant here in New Britain, Connecticut, USA,” said Tom Chang, Global Product Manager.

Each of these 25-foot tape measurers feature a sliding lock, which conveniently holds the blade in place, a rigid 7 feet of standout, Mylar® protective blade coating for durability, and a Tru-Zero™ end hook for accurate measurements. A new tape measure will be available every three months and the fifth one will be free with purchase of the first four. Available at independent channel hardware stores in March 2013 each tape will sell for approximately $9.99.

The 50th anniversary of PowerLock® coincides with the company’s momentous milestone of 170 years, originally founded in 1843.

Mylar® is a registered trademark of DuPont Teijin Films

About the author

Todd Fratzel

Todd Fratzel is the Editor-in-Chief and Founder of Tool Box Buzz, and the President of Front Steps Media, LLC, a web based media company focused on the Home Improvement and Construction Industry.He is also the Principal Engineer for United Construction Corp., located in Newport, NH. In his capacity at United he oversees the Residential and Commercial Building Division along with all Design-Build projects.He is also the editor of Home Construction & Improvement.

@tfratzelTodd Fratzel

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  1. manuel delgado

    50yrs. Wow. Here’s to another 50 yrs. I use ur take measure and well as other tools daily. Thanks for a chance to win.

  2. Dave D

    I’ve been using Powerlock tapes almost continuously for 40 of the 50 years they’ve been produced–since my start in construction in June of 1973. Right now, I have four of them: 30 footers in my tool belt, my Bucket Boss and in the driver’s side door pocket of my pickup,and a 12 foot version lives in my desk drawer.

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