Metabo HPT – Hitachi Power Tools Announces Name Change

Metabo HPT

Last month when we traveled to visit the folks at Hitachi Power Tools they made a big announcement that we couldn’t share until today. Hitachi Power Tools is breaking away from the Hitachi Group and renaming themselves to Metabo HPT.

Last year Hitachi bought the German tool company Metabo which left many of us wondering how the acquisition would fit into their current plans. Now we’ve got a much better vision of where things are headed. In the coming months the former Hitachi Power Tool products will start transitioning to the Metabo HPT brand. The tools will be exactly the same, just a new name on them.

At the same time, Metabo tools will remain Metabo with no significant changes forecast in the near future.

The big benefit here is it appears that Metabo HPT will have far more freedom to develop and market new products with this announcement. It’s clear from the announcement of their MultiVolt platform and what we saw last year with Triple Hammer that this new group is prepared to make much bigger investments in developing new products and focusing on quality.

The official Press Release

Hitachi Power Tools Renames to Metabo HPT in North America

BRASELTON, GA. (March 12, 2018) – Hitachi Power Tools today announced a name change from Hitachi Power Tools to Metabo HPT for its full line of power tools, fasteners, accessories and outdoor power equipment products for North America. The transition will start from September 2018 with the launch of MultiVolt, while the majority of products will changeover after December 2018.

“The legacy of our brand has been built over many decades and will exceed all expectations as our name changes to Metabo HPT,” said Joe Leffler, Sr. Vice President of Sales, Marketing, General Management & Board Member, Hitachi Power Tools. “Nothing will change about our brand except the name.”

Products will retain current brand identity: same color, same model numbers, same warranties and the same battery interchangeability. They will be made by the same people, in the same factories, with the same specifications and focus on innovation that customers have come to expect.

All products will continue to be covered and supported by the same industry leading warranties and service. Hitachi Power Tools products will be interchangeable with Metabo HPT products, and Metabo HPT products will be interchangeable with Hitachi Power Tool products.

Metabo HPT packaging and signage at point of sale during the transition will feature both names and logos to clearly communicate the changeover from Hitachi Power Tools. At a glance, customers will easily understand that this is the same brand just under the new name, Metabo HPT.

 

About the author

Todd Fratzel

Todd Fratzel is the Editor of Tool Box Buzz and the President of Front Steps Media, LLC, a web based media company focused on the Home Improvement and Construction Industry.He is also the Principal Engineer for United Construction Corp., located in Newport, NH. In his capacity at United he oversees the Residential and Commercial Building Division along with all Design-Build projects.He is also the editor of several other sites including: Home Construction & Improvement and Today's Green Construction

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